Here you will find out which tools we use on our website (web tracking, adverts, cookies, plugins, beacons, pixels, tags and scripts, etc.), how these work and how you can object to the processing of your personal data on an individual basis, or instruct the deletion of your personal data acquired in this way. You can find further information in our Data protection declaration.
General information about cookies
A cookie is a small file that is stored in the browser of the end device upon access to the website. With the help of the cookie, it is possible to identify the end device for example, or guarantee the complete and correct display of our website. Cookies also help to deliver the services integrated in the website, personally tailor the content and the display of adverts, and analyse this.
What cookies are there?
It is possible to divide cookies up into five categories, depending on their function and purpose: Essential cookies, performance cookies, functional cookies, analysis cookies and cookies for marketing purposes. Please note it is possible that not all cookies listed here will be used when you access our website with a mobile device.
These are cookies that are required in order for you to navigate on our website and utilise the basic functions of the website.
Performance cookies are used to improve the user-friendliness of a website and therefore improve the user experience. Performance cookies collect information about the form of use of our web pages, e.g. the internet browser and operating system used, the domain name of the website from which you arrived, the number of visits, the average time spent on the site and the pages called up.
Functional cookies allow a website to store any information already input (such as user name, login, selected language or your location), and offer the user improved, more personalised functions accordingly.
With these cookies we are able to determine how our website is used, and on the basis of e.g. which preferences and search terms it is called up.
Cookies for marketing purposes
Marketing cookies are used to offer the user relevant content that is tailored to their interests. They are also used to measure and control the effectiveness of advertising campaigns. They register whether or not a website has been visited, and what content has been used. This information may be shared with third parties, e.g. advertisers, if need be. These cookies are often linked with the page functionalities of third parties.
Deleting cookies and do-not-track settings
You can delete individual cookies and all cookies via your browser settings. Furthermore, you can obtain information and instructions on how to delete these cookies or block their storage, depending on your browser provider, via the following links:
Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
You can also individually manage the cookies of many companies and functions, where these are used for advertising. To do so, use the corresponding user tools, accessible under https://www.aboutads.info/choices/ or http://www.youronlinechoices.com/uk/your-ad-choices.
The majority of browsers also offer a so-called “Do-Not-Track” function, with which you can state that you do not wish to be “tracked” by websites. If this function is activated, your browser will inform advertising networks, websites and applications that you do not wish to be tracked for advertising and similar purposes. Information and instructions on how you can edit this function can be found by selecting one of the following links, depending on your browser provider:
Mozilla Firefox: https://www.mozilla.org/de/firefox/dnt/
Information and possibilities to object (opt-out): Tracking tools
In the following, you will find out how you can prevent the application of the tracking technologies used by us for the purpose of web analysis, and thereby object to data processing: